![]() Images draw your subscribers in and encourage them to take a closer look at your articles. Research shows that content with relevant images gets 94% more views than just blocks of text. ![]() In fact, images can be just as important as the copy in your email newsletter. The tips above have focused on content, which is certainly important for a newsletter. It’s easy on the eye and follows a simple top-down flow.Įxcellent newsletter #6: Apartment Therapy In the example below, there are five articles featured, but each one has its own space, title, and image. With content “chunked out” your subscribers can scan the titles and images for content that’s of interest to them.Ĭampaign Monitor customer, Rolling Stone, reaches out to its subscribers with a regular, well-organized newsletter. The best solution is to organize your content into sections, similar to a newspaper. Your subscribers are busy, so it’s important to organize your content to accommodate their go-go-go lifestyle. Whether you’ve sent dozens of newsletters in the past or are just starting out, here’s a rundown of some excellent email newsletters, along with a lesson you can learn from each. Whichever version hits the best benchmarks is the one that sat well with your readers and is what you should send out to the rest of your email list.Īt Campaign Monitor, we have some amazing customers that send out-of-this-world newsletters. Once you do, you’ll start to monitor key performance indicators (KPIs) to see which one performs better. When you run an A/B test, you’re testing different elements of your newsletter in two variations, sending variation 1 to test group A and variation 2 to test group B. Running your newsletter through an A/B test can mean the difference between reader engagement or being trashed. This is why testing your email newsletter before you send it is so vital. ![]() If you’re not seeing the results you’re looking for, you need to find out what isn’t settling well with your readers first. How can I improve my email marketing campaign?
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